Booming: Television News Channels in India

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News programmes have suddenly become hot property and therefore are vying for attention with other popular programmes telecast in various channels. All major television broadcasters are including at least one news channel to their bouquet. The largest headache for launching a satellite channel is programme software for 24 / 7. On this juncture, newsgathering can be a major job for the 24-hour news channels. To cater this, the emerging electronic channels usually have made an endeavor to pay all the incidents irrespective of position, location and time. These channels not merely revolutionized the concept of news on Indian television but also changed what is the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned this news programs into a dowdy exercise. Now the private channels made what is the news an important commodity like food, cloth and shelter. The forte of most today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Events in your area to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of stories. In this article, we now have covered some significant changes in news broadcasting in India before and after the Gulf War.Sun TV



Indian Television - Flash Back



Television in India is undergoing significant changes in the existing liberalized environment. To know these changes, one should have some brief notion of the path covered by the television channels up to now. Your journey started being an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location from the experiment. The experiment started with one-hour program, broadcast two times a week, on community health, citizen rights, education and traffic sense etc. In terms of news can be involved, it absolutely was launched exactly six years following the inception of television broadcasting. Daily one-hour program using a news bulletin was served for the Indian viewers. Only one major disadvantage to television was that one could not take pleasure in the original colour of the objects due to monochrome transmission. First multi-color programme was the top Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the 24 hour, DD National channel premiered. The aim of launching the country's channel is nurturing national integration, and inculcating a feeling of pride in Indians. Indian viewers also enjoyed the colored form of the Asian Games hosted by New Delhi inside their drawing room. The protection of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners with the subcontinent. Indian Government had all possible steps to grow the tv broadcasting demographically and geographically. In 1983 television signals were accessible to just 28% of the population, this had doubled after 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was put into offer an exclusive entertainment for that urban viewers. At first, this channel was confined to metropolitan cities. Tamil Serial

Like a public broadcaster, Doordarshan presented what is the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on tight the tv broadcasting. Doordarshan news bulletins were not able to give you the international news for the national viewers. Objectivity have been the very first casualty as news was invariably slanted to match the party in power. What is the news was liberated in the confines with the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was looking forward to the Friday night to view ‘The World This Week’. It was the only India-based programme, which looked out in the rest of the world. The entire world This Week was the very best current affairs programme around the international scenario and carried good things of news, that your regular DD news was failed to execute. The program is ranked as one of the country’s finest and many popular television shows. In 1989, NDTV produces India’s first live televised coverage with the country’s general elections. The critical and commercial success with the coverage sets a brand new standard for Indian television. Following your Gulf War the media panorama has changed forever.



Golf War - The Catalyst



Post-1990 satellite tv in India is now transnational anyway. It coincided with all the entry of multinational companies within the Indian markets under the Government policy of privatization. International satellite television on pc has been around since India by CNN through its coverage from the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the very first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the eye of Indian viewers. This ignition accompanied by Sony and a little later by domestic channels for example Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage inside the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to assist in the whole process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to market some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired about the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme came into common use for the comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India ended up watching Aaj Tak being a daily habit due to its innovative type of news presentation. On top of that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired around the Metro channel of Doordarshan. Here is the period when satellite channels targeting entertainment programmes for their respective channels. Doordarshan was still being ruled probably the most wanted area ‘news’.



Major Players



Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated in to the Indian boundaries and entertain the guests as much as possible. In the beginning of 1990s, the individual channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes for their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster plus a leading media content provider, Television Eighteen India Limited (TV18) started India’s original entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to just about all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. Following your India Show, TV18 produced an every week business news program India Business Report for BBC World. Indian viewers had restricted options (like public service broadcaster Doordarshan, BBC and CNN) for watching the tv news. For televised news, the target audience had to watch Dordarshan plus some international news channels like BBC or CNN. Within this race to supply more news, more details, Zee Television jumped to the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized just how news was brought to the guests. Since its inception Zee News has endeavoured is the fastest to offer news, working perfectly into a single purpose of Sabse Pahle (Always First). One other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to offer news content because of this news channel.

The untiring exhaustive coverage with the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. Through the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched world war 2 front live by the exclusively news channels, Star-TV and Zee-News. The live coverage from the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for that welfare of the families of Kargil martyrs. Every news programme draws the attention of huge quantity of viewers but Kargil war attracts private broadcasters to invest more cash in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 jv with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content each day on this 24-hour satellite channel.

After the huge success of reports programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which provides coverage for India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak become India’s number 1 news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events besides regular interesting items (for example Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. Over time, NDTV’s 5 years contract with Star group for outsourcing of reports and related programming expired on March 2003. With all the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 - English news channel and NDTV India - Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening could be caught from the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was be visible through the major sting operations like Operation West End and Shakti Kapoor Case. This kind of investigative journalism has taken with regards to a change in the way we take a look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the need for news in mind, the Union cabinet approved the proposal to change the DD Metro to DD news in the meeting held on 3 October 2003. Consequent to those decisions, DD-News channel premiered on 3 November 2003. You might have realized that the news channels are language specific. But DD’s news channel offers the 24 / 7 news bulletins in Hindi/ English will also be telecast two times a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the person behind the highly successful ‘India's Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations out of this channel. The much-awaited news channel wishes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion with the launch, Rajat Sharma, chairman, India TV, said, “We aim to alter the way broadcast news reporting is happening in the united states. India TV sets new benchmarks to keep international standards of responsible and credible news reporting. We are going to stay away from graphic depictions of violence and sensationalism of news. We'll uphold the viewer's directly to correct information as well as their right to truth and verity. India TV isn't just a news channel, this is a movement.” NDTV like a pioneer in Indian television news, set to produce a fresh revolution in high-quality business news with all the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There isn't any saturation point in launching of reports channel, just booming like sky since the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. The satellite channels are more topicality with international standard. When we are discussing topicality, CNBC TV18, the only business channel, is still the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It's got set the interest rate for that rise in variety of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making linked to investment, saving and spending. All of the programmes are catering to consumers across different areas of life, which included personal finance; selection of markets including commodity, stocks, savings etc.; small enterprises; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched in to the already cluttered news space in Indian television. Jagran TV Pvt Limited's news channel, Channel 7 up-linked to the air on 27 March 2005. The channel may be set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme using a bid to cater to all types of audiences and not simply pre-dominantly male audiences who get attracted towards news channels.



Regional Leaders



To cater the eye one of the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched numerous Regional Language Satellite Channels (DD - 4 to DD - 11 and DD - 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and extra programmes within the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with a few entertainment programmes.

If you feel concerning the private regional channels, they've got followed the path from the Your government (i.e Doordarshan). They're neither completely entertainment channel nor exclusively news channel. They may be pursuing the middle path and claiming themselves an infotainment channels. The private channels televise with the state dominant languages. Rising advertising revenues and more and more viewers have given the impetus for a lot of big players to initiate the company. Some regional media leaders like ETV, Sun TV, Asianet use a strong grip on the regional market. Some major players tried their luck in numerous states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, just about the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is part of the well-established Ramoji Group, has generated 12 dedicated infotainment regional channels. ETV network is the way to obtain rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its particular distinct socio-political character. Let's think about the south Indian language Telugu, you can find around twelve satellite channels are exploring the sky with various taste and other flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively focused on news programmes.

Sahara India Pariwar is proud to possess five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already were able to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the complete spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly info on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They can't ignore the regional news as a result of stiff competition make up the regional cannels. Regional news channels are stepping into your competitors using a strong will power as well as by having an aim to portrait regional issues in national and international level.

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